There’s a lot of money to be made in graphic design. The key is knowing your worth and having the confidence to demand what you deserve — and having the proper graphic designing training.

Graphic design courses are a great way to develop your skills, build confidence, and attract potential employers. What’s more, a degree program in graphic design can have you well on your way to landing one of those big logo design jobs.

Expert Advice

This same graphic designer who told of the tragic birth of the Nike swoosh offered some advice about logos. He said, “Logos are business assets that build equity over time.” Translated for the non-expert, logo design is an incredibly important part of any business. A powerful logo can lead to consumer recognition and positive associations with the product. And with your name attached to the logo, you can build your own career equity. But before you jump into a design career, make sure you’ve ticked the boxes in your graphic design training.

Career Prospects in Graphic Design

• Average annual salary for specialized design services: $43,830.
• Small design company logo fees: $5,000-$12,000 per logo.
• Skills that make you irresistible to employers: Website design, animation experience, familiarity with graphic design programs, creativity, and problem solving.

Training required: Graphic design training towards an associate’s or bachelor’s degree.

Job Search 101: It’s all About the Graphic Design Degree

Many people would kill for a job in logo design because it’s creative, lucrative, and shapes the way consumers perceive a company. Make sure you have the right graphic design training by taking some graphic design courses.

Whether you’re just starting off or brushing up on old skills, a graphic design course can make you competitive and keep your clients coming back for more. Furthermore, a degree in graphic design will help you acquire the skills and credibility you need to rise above the rest. You’ll have them all green with envy as your logos start showing up all over town.

About the Author

Laurel Rapp is a graphic design columnist. She graduated from Brown University with a degree in international relations and works in New York.

Source(s)

Logo Expert Interview
US Bureau of Labor Statistics

Posted on October 12, 2007 at 01:50 PM