Improving Your Graphic Design Service

The ticket to commanding high-paying graphic design fees is creating value in the services you provide. Why should a client choose you over another designer? If you have trouble answering that question, it might be time to rethink your approach. Here's how you can add value to your graphic design service.


Smart graphic design pros are constantly reassessing their business models in order to remain competitive in the market. And you should be, too. In order to establish your graphic design service, you need to find new clients, increase your retention of current clients, and charge more per project. The only way to accomplish these lofty goals is to increase the value of your services. Here are some simple ways that you can improve your client offerings and increase your income. 


Tips for Creating Value

  • Regular Client Discounts. Start with your current clients. If a particular organization gives you repeat business, then you can certainly afford to lower the fees they pay in order to keep them coming back.
  • Run Specials. For example, send your client list an e-mail telling them that they can receive a one-time 25% discount on a Website design. When a client accepts, this often leads to more business from them down the road.
  • Offer Freebies. The most powerful word in marketing and advertising is the word "free." Offer a free newsletter that provides sensible advertising tips. Or add a small free service onto your normal design package.


Another great way to establish your graphic design service is to launch a new promotion campaign. The internet offers a variety of low to no-cost advertising opportunities that you can use to spread the word about your graphic design business.


Turbo Marketing Ideas

  • Placing Ads. Find industry trade journals of employers that have a frequent need for design services and place an ad. For literally cents per day, you can get a steady stream of potential clients asking for more information.
  • Pay per Click. 'Pay per click' campaigns on the major search engines are a great way to find targeted prospects looking for your help. Budgeting tools help you manage how much you'll pay for each user click.


Use these proven techniques to establish your graphic design service and you'll see your business grow exponentially.



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